Yves Delorme Shares Its Fall-Winter Collection While Marking Its 175th Year of Business
Luxury linen company Yves Delorme is marking a big anniversary this year, and doing so by doubling down on its commitment to sustainability. Now in its 175th year of operation, the brand is out with a new line of organic cotton linens. “Our world, our garden, is at the very heart of who we are,” company president Amaury Fremaux comments to AD PRO. “As such, we have decided to commit further resources to the preservation of this marvelous world we all share. To launch this engagement, our Fall-Winter 2020 Collection will be entirely produced with organic cotton or supima cotton in order to reduce our environmental footprint.”
A Cristina Celestino piece for Maison Matisse.
Photo: Fabrice Gousset
In other market news of note, cement tile company Tesselle, which is based in Southern California, is out with an exciting new collaboration. Teaming up with Palm Springs–based artist Jim Isermann, the brand is launching a particularly appealing new collection.
Also of interest, Maison Matisse has partnered with Cristina Celestino for a beautiful new capsule. Featuring irresistible fabrics and artful caning, the partnership makes for a must-shop line this fall.
Business
Three Textile Brands Unite As California Collective
Why go it alone? That was the thinking that prompted three women-led textile brands to join forces this week under the banner of California Collective. Brook Perdigon Textiles, Lake August, and Rule of Three were competitors before; now, they will share resources and a sales representative in hopes of offering a more bespoke shopping experience for their designer customers. A seeming win-win for everyone involved.
Tori Jones Launches Namesake Studio
Design-world insider Tori Jones has branched out on her own. After more than a decade working as an editor, stylist, art director, and more, Jones launched the Tori Jones Studio website last week. The new firm offers interior design, styling, branding, and marketing, as well as a freshly stocked online shop, where Jones puts all her design hunting experience from her magazine market editor days to use.
The stock, most of it vintage and antique, ranges from a cheerful, cherry red foot stool for $75 to a pair of Poul Henningsen pendants in Yves Klein Blue for $725. Timeless, stylish, and fairly priced, the shop is poised to become a go-to resource for designers looking for something unexpected.
Openings
What’s New, What’s Next Continues on As a Virtual Success
For the design industry, September means it’s time for What’s New, What’s Next. This year, the New York Design Center event has been focused on a digital transformation. “In developing WNWN, it was important to us to create a virtual event that brought the same excitement and spirit of celebration as the physical event,” states Jim Druckman, president and CEO of the New York Design Center. “And I think what we’ve accomplished in the first two weeks of What’s New, What’s Next does just that. Programming consisted of insightful panel discussions, energetic virtual showroom tours, one-on-one conversations with craftsmen and artisans, an exciting partnership announcement with the Black Interior Designers Network, a sneak peek at this season’s latest book debuts, and so much more, with more to come.”
Alix Lerman, chief marketing officer at the New York Design Center, adds, “And still to come, Baker, celebrating its 130th anniversary this year, will invite renowned designers Thomas Pheasant, Laura Kirar, and Nicole Hollis to join a conversation with AD PRO on the legacy and power both brands have had on the industry on October 1.” That of course is certainly something we won’t miss.