London Calling: Three New Hotels Opening In London In Early 2020 – Forbes

If you are looking to explore somewhere new and exciting, look no further than the capital city which is gearing up to welcome three new hotels early next year.

The Guardsman, on Buckingham Gate, is one of  the most highly-anticipated openings for 2020. The luxury boutique hotel aims to offer a ‘home from home’ experience much like that which you’d expect at a private members’ club. From choosing what bathroom products you have in your room to the curated art collection, it’s all about offering a bespoke, personalised approach for guests.

The 53 individually-styled bedrooms have a traditional British design ethos with custom-made furniture, free-standing baths and herringbone parquet flooring. Interiors are contemporary and relaxed, with a mix of classic and quirky embellishments. 

On the top-three floors – and tapping into the ‘hotel residence’ trend that is currently gaining momentum in luxury hospitality – there are six apartment-style rooms, designed as the ultimate London pied-a-terres. Bedrooms, living spaces, dining areas and fitted kitchens offer a bijou, self-contained stay.

Opening in January, meanwhile, is Ruby Lucy from Munich-based hotel brand Ruby Hotels. The first opening for the group outside of Germany and Austria, the new hotel on the Southbank will have a selection of room sizes, from the cosy ‘Nest’ to the expansive ‘Loft’ rooms. It will showcase the brand’s sleep-scientist-approved formula for the perfect night’s sleep, with full soundproofing, blackout curtains, high-quality linen and extra-long and wide custom mattresses. 

A contemporary ‘carnival-theme’ design will see quirky touches such as the inclusion of a Marshall guitar amp in each room, which guests can use both with their own guitar or one borrowed from reception. Rich, dark tones will meet bright brass accents and subtle stripes will be accented with playful props including circus drums and juggling pins.

As well as the ‘Ruby Radio’, the hotel group’s own internet radio station, there will be cutting-edge technology on offer throughout the property. In-room tablets are pre-loaded with Ruby Hotels’ curated London city guide and a state-of-the-art self-check-in system aims to heighten guests’ experiences. A stylish bar and dining area, a communal work station and a library add to the contemporary feel. What’s more, Ruby Lucy will follow Ruby Hotels’ ‘Lean Luxury’ philosophy: a top location, high-quality fittings, and outstanding design with affordable prices. 

Found on City Road, on the fringes of Shoreditch, and also opening next month, is NH Hotel Group’s first hotel in the UK. The design and lifestyle brand currently has hotels in Berlin, Rotterdam, Milan and Marseille, and its new opening – nhow London aims to capture the spirit of this creative quarter of the city.

Known for offering ‘unconventional experiences’, unique to each hotel’s location, the hotel plays homage to both the area’s industrial past and technological future.

London-based Project Orange has overseen the interior design, taking on the theme ‘London Reloaded’. Guests can expect bold design inspiration from traditional British icons, such as the Royal Family, London landmarks and the underground. Features include a Big Ben rocket sculpture in the lobby, tables featuring cockney rhyming slang and oversized gold bell lights, to give a nod to the city’s famous church bells.

The eight-storey hotel will have contemporary art in the bedrooms, a restaurant conceptualised as a reinvention of the British pub, vibrant decor and a fun approach to hospitality.